Sports Broadcasting "In the Age of AI

 

Blog #4 – Sports Broadcasting - “In the Age of AI: Part 3 – The Future of Work”

If the expert predictions featured in the Frontline documentary, “In the Age of AI,” are any indication, approximately 50% of all jobs will be threatened by AI in the near future. The outlook is grim, as experts predict that there will never again be a thriving middle class in this country. Jobs in the automotive industry have been largely displaced by automation. College students must embrace an ever-changing world and acknowledge that constant evolution is necessary for survival. The dreams that brought me to HPU are still alive today, and I am excited to learn how the combination of sports broadcasting and AI will continue to change the face of entertainment.

There is no escaping the AI revolution. My major, Sports Media, is no exception. According to the Sports Business Journal, AI has already improved backend operations. Journalists who once needed to spend hours a day researching statistics and highlights from the night before can now do so with AI in minutes. AI does not make the same mistakes as humans because it follows predefined patterns that eliminate errors in spelling or statistics before it is deployed for millions to see. The PGA Tour already uses AI in real-time broadcasts, providing supporting analytics on every player's performance. AI can write accurate scripts and edit highlight videos instantly. These operational efficiencies reduce costs, which yields more revenue for the networks. According to Medium, the future of broadcasting is content tailored to individual fans, following the model of streaming services that make recommendations based on viewer preferences. According to Forbes, beginning in 2025, the NFL and teams such as the New England Patriots and the San Francisco 49ers have partnered with NWN and NetApp to personalize the fan experience at stadiums. In the near future, fans will be able to choose their preferred camera angle and follow what is happening on the field during commercial breaks.

My dream of becoming a sports broadcaster began after watching Vince Scully call an LA Dodgers game. The stories he told and the way he brought the game to life were a gift that no AI can replicate. Even as the world changes, people still want that authentic human connection.  Snoop Dogg provided color commentary during the second half at a recent LA Clippers-Golden State Warriors game. His level of knowledge and preparation was obvious, but it was his spontaneity and style that impressed the audience most.